Client
Samsung
Service
Creative Technology
XR
AGENCY
Weiden & Kennedy
About
With the launch of the new SoFi Stadium, we joined forces with Wieden+Kennedy, Moment Factory and The Resource Factory, in creating Samsung Dreamground: a first-of-its-kind XR experience that transforms the physical world into a fantastical AR wonderland where users can create, explore and play.
To build Dreamground, we developed a standalone app and used real-time development and rigorous 3D production to bring it to life.
Impact
Transcending the everyday AR experience, we filled Dreamground with fantasy-like landscapes, world-building elements and giant interactive sculptures.
With its location-based functionality, the experience dynamically adapts to where people are and what they see through their lens. Those wishing to explore Dreamground outside of SoFi can visit Samsung’s flagship store in NYC or try the general AR experience at home.
