Client
Nike
Service
Creative Technology
Interaction Design
AGENCY
Media Monks
About
Nike approached us to help launch the Air Jordan XXXV during the height of the global pandemic. Together, we reimagined the traditional product reveal as an immersive augmented reality experience, allowing fans worldwide to explore the iconic sneaker directly from their browser or living room.
Impact
Blending product visualization, mixed reality, and live event design, I helped create an interactive launch that transformed a remote audience into active participants. The experience reached millions of Air Jordan fans globally, redefining how an iconic product could be unveiled in a digital-first world.
